By Charlie Warfield:
Booking fishing guides and charters have not really changed at all for 50 years, so the industry is ripe for change and improvement. That is what Edward Hill—founder of Fisher Guiding– thought before launching his online service for guides and captains and the anglers who use them.
Hill worked at Front Range Anglers before graduating from the University of Colorado. There he saw firsthand how the guiding business worked in the local area. After school, he did private sector work in Washington, D.C., but after a couple years felt the need for a change and a new challenge. He began planning a trip to the Everglades with his father to do some fishing and reflection.
Hill began searching the Internet for local guides. He was frustrated by the lack of information and the hoops he had to jump through to get hold of a guide. He had to look up guides and then call them for available dates and rates. It was a hassle, and it then turned out the guides he tracked down didn’t have the dates available he was looking for. Hill thought there must be a better way.
In April 2016, Fisher Guiding was founded. Since then, Hill has been working full time to turn his dream of easy one-stop shopping for charters and guided trips into reality.
Fisher Guiding is a web-based service that lets anglers book trips with guides and charters online. It allows potential customers to search, review, message, and pay guides all through an easy-to-use website. This service allows guides and captains to advertise and book clients based on available dates. It makes payment hassle free and allows guides and captains to market to customers in a way never before available.
For some independent guides, the local fly shop is the only avenue available for them to book clients. Fisher Guiding is looking to supplement and modernize by offering a variety of scheduling and booking tools. Right now, Fisher Guiding currently has booking options from Alaska to the East Coast, Bahamas, Belize and Costa Rica. Although the consumer website just launched eight days ago, Fisher is already off to a great start with trips booked and new guides joining daily making for a constantly growing community.
“Ultimately, the goal is to have guides and charters representing every market and fishing destination in the USA and around the world,” said Hill.
It will be interesting to see how Fisher Guiding impacts the industry. The advantages are obvious for guides and charter services, but the greatest benefit may be for the consumer. Customers can read reviews and even message guides right through the website. Booking and paying for trips can be handled in two easy steps.
While all change forces adaptation, a more competitive and transparent system will serve both the professionals and consumers. Ultimately the goal of Fisher Guiding is to make guides and charters more accessible to the public and contribute to the growth of the sport. A high tide will raise all the boats. See for yourself at www.fisherguiding.com.