[dropcap]T[/dropcap]he Indian River Lagoon is a unique and precious natural resource on the Treasure Coast that is in need of protection from damaging environmental impacts. The owners and staff of Newitt Jewelers know how important a clean and healthy river system is to the local economy and to future generations. Newitt Jewelers is an independent jewelry store located on the Jensen Beach/Stuart line in the Total Wine plaza and has been in business in the area for over 20 years.
In looking for a way to help save the river, Newitt Jewelers designed a Treasure Coast Destination Hook Bracelet to go along with the jeweler’s Stuart Destination Hook Bracelet and devised a plan to donate $35.00 from the sale of each bracelet to river conservation efforts. What better way to let locals and visitors alike feel like they can contribute to the water conservation and wear a beautiful piece of local history jewelry to advertise that they did so. Newitt Jewelers began the donations with the first sales of the Treasure Coast Destination Bracelets in late December 2013 and to date has donated over $6800.00 to several river conservation efforts including Indian Riverkeepers. The response from customers even as far north as Sebastian has been exceptional with customers appreciating the opportunity to help save the Indian River Lagoon as well as wear a reminder of the treasures our coast has to offer.
Newitt Jewelers manufactures a complete line of Peter Costello designed nautical jewelry and other nautical pieces designed by the owner, Tom Newitt. They also specialize in unique and interesting fine jewelry pieces, jewelry repair and estate jewelry and watches. Since the public has embraced the idea of donating a portion of their purchase to help save the river, Newitt Jewelers is considering the idea of continuing with the donations past its 2014 commitment and possibly expanding the program.
We must all DEMAND clean water.