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Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.

Fish School: American Paddlefish

The American Paddlefish: A Living Fossil

Surviving Cold Water Shock

Cold water shock is the real killer in winter boating accidents, not hypothermia. The initial gasp reflex can overwhelm you in seconds, leading to rapid drowning if you’re unprepared. Learn how to control your breathing, use the HELP position, and apply survival techniques like the carpet formation to conserve heat, save energy, and dramatically increase your chances of survival in cold water emergencies.

Shoreline at Surf Expo 1/8/26

Check out some photos from the show floor Thursday 1/8/26!

SHITI Coolers at Surf Expo 1/8/26

SHITI Coolers at Surf Expo 1/8/26.Jan 9th, 2026

Frogg Toggs at Surf Expo 1/8/26

Frogg Toggs at Surf Expo 1/8/26Jan 9th, 2026

XTRATUF at Surf Expo 1/8/26

XTRATUF at Surf Expo 1/8/26Jan 9th, 2026