Why Knot Fishing: Cool Apparel & So Much More!


By Joe Gugino

We hope the shot on this month’s cover caught your eye! The picture, taken by Cody Rubner, captures the anticipation on the eve of the 2015 Cheeky Schoolie Tournament on Cape Cod. Joe Gugino, CEO & Co-Founder of Why Knot Fishing, is tying on one of his favorite Mud Dog Saltwater Flies in preparation for the next day’s competition.  This fly fishing, wade-only, tournament featured over 150 anglers, in teams of two, and Joe, along with fellow WKF Co-Founder Matt Zimmermann, were able to pull off second place with a combined 100+ inches of their four longest striped bass.

Why Knot Fishing was started by Joe and Matt and in the spring of 2015 and has always been focused on the excitement of the fishing community. They started off as an informal group of anglers getting together and having fun, and have now moved to official tournaments and year-round meet-ups to engage the community. They are deeply committed to Catch & Release and Take A Kid Fishing philosophies, and partner with and support as many conservation initiatives as possible.

Other than events and tournaments, Why Knot Fishing has also partnered with Little Harbor Boathouse in Marblehead, MA to provide Hobie Kayak Fishing Charters anywhere from Boston Harbor to the Merrimack River. They invite anyone to join them for either their Kayak Fishing Meet-ups to a Kayak Fishing Charter this summer!

And on top of that all, they sell great fishing apparel!  Their key products are hats, t-shirts and performance shirts.  This year they will be diversifying their product line into other areas, and also introducing new designs and styles.  Why Knot Fishing has partnered with local talented artists like Abe Pieciak, of LureFish, from Martha’s Vineyard, and Ben Whitehead from Maine to offer one-of-a-kind apparel highlighting the fish and fishing styles from New England!  Stay tuned this summer for these awesome new designs.

And last but not least, we encourage you to check out their website at www.whyknotfishing.com! Not only will you get to see information on all their events, tournaments, charters and apparel, but you can learn how to become a member of the team!  As a TeamWhyKnot member, you will receive exclusive access to the reports and knowledge by the TeamWhyKnot Captains. You will also receive substantial discounts from some of your favorite fishing companies. TeamWhyKnot is made up of passionate and positive anglers, just like you, and they want you to be part of the team!


Why Knot Fishing currently has a strong presence in the fishing community of the North Shore of Massachusetts, and an ever growing presence around New England.  For more information, or to purchase apparel, please visit whyknotfishing.com.