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Fly Fishing, Saltwater Offshore Fishing

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 20260
National

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 20260
National

Fish School: American Paddlefish

The American Paddlefish: A Living Fossil Jan 13th, 20260
Diving & Spearfishing, National

Surviving Cold Water Shock

Cold water shock is the real killer in winter boating accidents, not hypothermia. The initial gasp reflex can overwhelm you in seconds, leading to rapid drowning if you’re unprepared. Learn how to control your breathing, use the HELP position, and apply survival techniques like the carpet formation to conserve heat, save energy, and dramatically increase your chances of survival in cold water emergencies.Jan 12th, 20260
National

Shoreline at Surf Expo 1/8/26

Check out some photos from the show floor Thursday 1/8/26!Jan 10th, 20260
National

SHITI Coolers at Surf Expo 1/8/26

SHITI Coolers at Surf Expo 1/8/26.Jan 9th, 20260
National

Frogg Toggs at Surf Expo 1/8/26

Frogg Toggs at Surf Expo 1/8/26Jan 9th, 20260
National

XTRATUF at Surf Expo 1/8/26

XTRATUF at Surf Expo 1/8/26Jan 9th, 20260
National

Introducing Suzuki Edge eCOAT

New Anodizing Treatment Provides Superior Corrosion and Heat Protection for Key Engine Components While Cutting CO2 Emissions by HalfJan 9th, 20260
National

Kala Brand Music Co at Surf Expo 1/8/26

Kala Brand Music Co at Surf Expo 1/8/26.Jan 9th, 20260
National

Aqua Marina at Surf Expo 1/8/26

Aqua Marina at Surf Expo 1/8/26.Jan 9th, 20260
National

Kanga Coolers at Surf Expo 1/8/26

Kanga Coolers at Surf Expo 1/8/26.Jan 9th, 20260
National

Huk at Surf Expo 1/8/26

Huk at Surf Expo 1/8/26.Jan 9th, 20260
National

Guy Harvey at Surf Expo 1/8/26

Guy Harvey at Surf Expo 1/8/26 Jan 9th, 20260
National

Trail Tether at Surf Expo 1/8/26

The world's only carabiner pacifier clip that's also a multi-toolJan 9th, 20260
Fishing, National

Bluegills: Go Small Or Go Home

Bigger is better, right? Maybe, but when it comes to spring bluegills I like to go small.Jan 7th, 20260
National, Saltwater Fishing

How to Catch Bluefish, Bigger Bluefish, and More Bluefish

Bluefish, Pomatomus saltatrix, are a one-of-a-kind fish. They are the only living fish species in their family, which means nothing else in the ocean looks, tastes or fights like a bluefish.Jan 5th, 20260

Featured image above all content (ID:1)

Fly Fishing, Saltwater Offshore Fishing

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 20260
National

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 20260
National

Fish School: American Paddlefish

The American Paddlefish: A Living Fossil Jan 13th, 20260
Diving & Spearfishing, National

Surviving Cold Water Shock

Cold water shock is the real killer in winter boating accidents, not hypothermia. The initial gasp reflex can overwhelm you in seconds, leading to rapid drowning if you’re unprepared. Learn how to control your breathing, use the HELP position, and apply survival techniques like the carpet formation to conserve heat, save energy, and dramatically increase your chances of survival in cold water emergencies.Jan 12th, 20260
National

Shoreline at Surf Expo 1/8/26

Check out some photos from the show floor Thursday 1/8/26!Jan 10th, 20260

Featured image above all content (ID:1)

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 2026

Featured image on the left, content on the right (ID:16)

The Art Of Live Baiting Dolphins

There’s magic in the way a mahi mahi lights up when it crashes a live bait. Electric greens, yellows, and blues; all pulsing with life, like the ocean itself. If you’ve ever tangled with one, you know: it’s not just a fish, it’s a full-blown spectacle. And there’s no more thrilling way to target these pelagic acrobats than with live bait.Nov 5th, 2025

Surf Expo Celebrates 50 Years of Innovation and Expands Shoreline Outdoor Category

Surf Expo, the leading marketplace for watersports, coastal, and outdoor lifestyle brands, proudly celebrates its 50th anniversary in 2026. Since 1976, Surf Expo has served as the go-to destination for trend-setting product launches, industry connections, and business growth. This milestone year also marks a strategic spotlight on Shoreline Outdoor — a growing category that bridges surf, coastal, and outdoor lifestyles for today’s water-inspired outdoor consumers.Nov 4th, 2025

Clapper Rails & Redfish Tails

When the moon is full and the king tides of the fall run high, the spartina grass will flood on Florida’s First Coast. The high water in the marsh allows redfish to access flats that are rarely under water. This phenomenon has a positive effect, providing the reds new real estate to hunt in and added items to their menu. This same flood tide that covers our tall grass and mangrove trees has a directly inverse effect on birds of the marsh such as the Clapper Rail, better known as the Marsh Hen. The high tide reduces most of their cover that they use to hide in when it floods. The result is a concentration of the birds that makes them possible to hunt effectively and kicks off a seasonal southern tradition as well. Nov 4th, 2025
Fly Fishing, Saltwater Offshore Fishing

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 2026
National

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 2026
National

Fish School: American Paddlefish

The American Paddlefish: A Living Fossil Jan 13th, 2026
Fly Fishing, Saltwater Offshore Fishing

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 2026
National

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 2026
National

Fish School: American Paddlefish

The American Paddlefish: A Living Fossil Jan 13th, 2026

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 2026

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 2026

Casting for Kingfish on the Fly

Kingfish season has come again to southwest Florida waters. For fly fishers and conventional anglers alike, these super speedsters offer exciting action.Jan 15th, 2026

Bassing Through The Ice

Ice fishing for largemouth bass may sound unusual, but when winter locks lakes in ice, the action is just getting started. Bass often hold in the same areas they used in fall, along weed edges, drop-offs, and river channels, waiting for an easy meal. With a few drilled holes, simple gear, and a lively minnow or jigging spoon, anglers can experience hard, aggressive strikes even when the temperatures are well below freezing.Jan 14th, 2026