The Nuts & Bolts of Fishing, an online community for recreational anglers, relates the experience of using Esca as: “fishing with dynamite.”
An Esca Lure Light is an add-on to your existing tackle, and is inspired by nature’s living lights. It imitates and sends out visual and electromagnetic signals to fish that are native to marine environments. This evolved bait entices larger predatory fish through additional visual and sensory aspects that appear natural to them in their underwater home.
Weighing in at just seven grams, Esca products are exceptionally simple to affix to nearly any lure. The lights use no batteries and generate their own energy in salt water. “More fish means more fun,” one excited Esca consumer raves on the website’s open discussion board.
In addition to producing a highly user-friendly product, the company sticks to a consistent, underlying goal in their mission: develop and innovate solutions for fishing that mimic nature and are sought after by fisherman. Esca started in Norway in 2008, and since then they have offered a money-back guarantee on all products – not that you’ll need it. Once you start fishing with Esca on your lure, you won’t want to give it back.
The lights are offered in blue or green, and either fade or blink as research demonstrates that static light does not attract nearly as well as dynamic light. The four lights (blue fading, blue blink, green fading and green blink) are equally priced at $19.99 each on the company’s website. A small value to consider when the payoff is worth an exponential growth in the mere number of fish caught.
Esca emits light in all directions, whereas the smell of bait only spreads out in a single direction: the way the water is flowing. This expands the reach of a fisherman to engage his entire surroundings, not limited to the water’s direction. Esca uses technology to connect fishermen more closely to nature, in turn allowing them to attract and catch more fish.
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