If you’ve spent any time on the water lately you’ve probably noticed something. The sun is brutal—and unless you prefer fishing in the rain, it is unavoidable.
Don’t get us wrong, all of us here at Coastal Angler love that big burning star shining bright 92.96 million miles away. This would be one cold dead planet if we didn’t have it in our lives—but for something way off in the distance it sure can burn your skin to a crisp.
In comes Twelve Weight. A clothing brand founded on the principal that we love to fish and we love the sun, but the two do not always go hand-in-hand. The Twelve Weight team is five years into designing and sourcing a collection of fishing-centric clothing built to keep you as comfortable, cool and protected as possible in the abrasive conditions we all endure in the pursuit of fish.
Twelve Weight is a small team with a different approach to business. Pick up the phone and call the shop. You will most likely talk to Steve, an owner and skin cancer survivor. A Patagonia product line director from another life, Steve started Twelve Weight with his Key West business partner Frank. Their goal? To meet a growing need for fisherman and outdoor enthusiasts alike. Wearable sun-protection should be in your repertoire, and you should love wearing it. Sunscreen isn‘t bad, it’s just not enough. You want a complete protection system.
Hyper-focused on customer service and product quality, Twelve Weight knows it is an uphill battle competing with other gigantic brands on the market—but they are up for the challenge. This is not a company backed by the man, it is a brand for the people. Think about flats fishing. It’s as minimal as it gets. Less is more, and everything has to perform perfectly. Everything Twelve Weight does ties back to this idea. Keep it simple, do it right.
Shop @ 12wt.com >>> Dealer inquiries: (239) 777-6340